DOFIES vs a marketing agency.
An honest comparison on price, work and control, using published agency price ranges.
What you pay and what you get.
| Marketing agency | DOFIES | |
|---|---|---|
| Monthly price | UK: PPC £500 to £1,500, SEO £1,000 to £3,500, social £800 to £2,500, content £1,000 to £3,000, email £500 to £1,500. US: PPC $2,000 to $15,000, SEO $3,000 to $10,000, content $4,000 to $12,000. | €200 to €350 per marketing office, €1,590 for all 19 offices (79 Dofies). |
| Ad spend | US PPC is often priced at 10 to 20% of ad spend on top of the fee. | Flat fee. Ad spend is paid to the platforms and never marked up. |
| Who does the work | Account managers and specialists. | Dofies, AI coworkers with one job each. You approve. |
| Meetings | Briefings and status calls. | No status meetings. One weekly note. |
| Strategy and relationships | A named person, brand-level creative direction. | Execution across 19 offices. Strategy stays with you. |
Illustrative. Agency figures are published ranges, converted at £1 = €1.15 and $1 = €0.92 (our assumption).
Paid media plus content.
The Paid Media and Organic Content offices together are 17 Dofies for €600 a month. The matching agency services, PPC plus content and social, cost about €2,600 to €8,000 a month at UK retainer ranges, and about €7,400 to €32,200 at US ranges, before any percentage of ad spend.
Where an agency is still the better choice.
If you want a named strategist, brand-level creative direction, PR relationships or someone to be accountable on a call, an agency gives you that. Many teams keep a strategist and let the Dofies do the execution.
DOFIES vs agencies, answered.
Is DOFIES cheaper than a marketing agency?
On published prices, yes. A DOFIES office is €200 to €350 a month, below the low end of the matching UK agency retainer ranges, and all 19 offices (79 Dofies) are €1,590 a month. Agency prices vary a lot, so compare with your own quotes.
Do agencies charge a percentage of ad spend?
Many do. A US agency survey reports PPC management at $2,000 to $15,000 a month plus 10 to 20% of ad spend. DOFIES charges a flat fee and never takes a percentage of spend.
Can DOFIES replace my agency?
For the execution work in the offices, it can do the same jobs. If you rely on an agency for strategy, brand creative or personal relationships, you may want to keep that part. Dofies propose and you approve either way.
Do I still need meetings?
Dofies do not need status meetings. You approve the work and get one weekly note.